Dronera powers next-gen applications with standardized and ultra‑high resolution drone imagery. 

It is a FLY TO EARN network enabling drone pilots to earn rewards for flying and capturing aerial imagery at scale.

It also enables organizations to quickly and easily access high-resolution aerial imagery to better prepare for disasters, enable smart cities, remotely inspect infrastructure, monitor natural resources, and so much more without needing to own drones or hire pilots. 

We're looking to take this business to market, let's go.

A whole offer is a core product enhanced with everything needed to provide mainstream customers with a clear and compelling reason to buy. It ensures that customers can derive immediate value without the need to invest in additional tools or services. This involves seamlessly integrating hardware, software, and services to address the customer’s complete problem and deliver a comprehensive experience. It also includes customer-friendly distribution methods and appealing business models, while requiring collaboration across internal business units and external partners. Additionally, a whole offer creates an emotional connection with customers that goes beyond its basic functionality, making the experience truly impactful. Lets create one for Dronera

CREATING THE WHOLE OFFER

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A Go-To-Market (GTM) plan is a detailed strategy that outlines how to successfully bring a product, service, or business venture to market. It’s used when introducing a product into a new market, launching a completely new product, or reintroducing a company after significant changes like a merger or restructuring. Unlike a general marketing plan, which focuses on the overall business strategy, a GTM plan is narrower in scope and zeroes in on how to position and deliver a specific product or service to the target audience. It includes steps like identifying the target market, understanding customer needs, deciding on pricing, planning distribution channels, and creating a promotional strategy to ensure the launch meets its goals. In essence, it’s the roadmap for how a product or service reaches its intended audience effectively and efficiently.

GTM PLAN

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Routes to Market are the channels to generate demand and get the product to your customers.

Routes to Market help customers to:
• Find out about your product
• Understand how it will benefit them
• Decide if they need your product
• Buy the product, pay for it, have it delivered and supported

What works best for Dronera, let's explore.

ROUTES TO MARKET

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A positioning statement defines how you want prospects to think and feel about your product relative to alternatives. It is normally measured in terms of key customer perceptions you want to create or change. Check out the how'd we would position Dronera.

POSITIONING

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The concept of a "whole offer" revolves around creating a product that goes beyond its core functionality to provide everything customers need for a seamless, valuable experience. It includes not only the core product itself but also any supplementary features, services, or support that make the product immediately useful and compelling to a wide range of customers.

The idea is to eliminate the need for customers to seek out or invest in additional tools, services, or resources to derive value from the product. For example, if you’re selling a camera, the whole offer might include accessories like lenses, a tripod, a camera bag, user-friendly software for editing photos, and tutorials or customer support to ensure users can easily start capturing and editing high-quality images.

This approach ensures that customers feel they are getting a complete solution, making the purchase decision easier and more attractive. By addressing both their immediate and potential needs, you create a compelling reason for them to choose your product over competitors.

PRODUCT LAUNCH CHECKLIST

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Identifying the buyer persona is a critical step in tailoring strategies to meet customer needs effectively whether it be a b2b or a b2c business. By analyzing their job titles, responsibilities, pain points, and decision-making processes, we can understand what motivates them, what challenges they face, and how they evaluate solutions. This process also involves recognizing the dynamics of the buying center, such as the roles and influences of decision-makers, influencers, and gatekeepers, as well as mapping out the decision-making process, from initial problem identification to final purchase. Understanding these elements ensures alignment with the buyer’s priorities and decision criteria. Lets explore the buyer persona for Dronera's business.

BUYER PERSONA

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Overall Synopsis

In summary, Dronera's innovative "Fly to Earn" network empowers drone pilots to monetize their aerial imagery, while providing organizations with seamless access to high-resolution drone data. By developing a comprehensive whole offer, implementing a strategic go-to-market plan, selecting effective routes to market, and crafting a compelling positioning statement, Dronera is well-prepared to successfully launch and establish itself in the market. This approach ensures that both drone pilots and organizations receive maximum value, fostering a mutually beneficial ecosystem.